Andy Bounds won "Britain's Sales Trainer of the Year" award in 2009 and he is the author of the best selling book, "The Jelly Effect". I have attended two of his courses and they are transformational. Below are some of his tips on how to sell more and communicate more effectively.

1. Communication is only effective if it achieves the do, If there is no call to action, customers won’t act. e.g call us now, click this link etc.

2. In writing a proposal, think of two things from the client's pe...
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