Another
load of marketing rubbish?
If you are in business
(rather than an NGO or charity or perhaps not selling a necessity like
electricity), you have one primary aim: To sell more.
It is so difficult to get
credit from banks and other parties in Uganda and as such selling more means seems
like the only key means of growing your business. It is why we are passionate
about sales.
Now a lot the information I
am about to provide comes from two of the world’s leading marketing experts (but
backed up by our experience).
This
stuff works for us
I am not providing it because
it’s from some “best seller” book or so called “marketing guru” but mainly because
plain and simple: This stuff works. It is working excellently for us.
Our client portfolio is
growing rapidly, despite it being a very challenging economic environment. It
has worked for employers I worked with when we tested it. It can work for your
business or organization as well.
Hopefully instead of
ignoring this, you will choose the “lazy” option which is to try these
principles and save yourself loads of years of wasted effort of trial and
error.
You can read the full article by clicking here.