It is a well known fact that typically 80% of your business comes from your existing clients (80/20 rule).

Businesses that excel create what is called a “value proposition”. A set of unique benefits that they alone can provide to customers.

In the following two stories or examples, we clearly demonstrate two unlikely sectors whose owners created an excellent value proposition.  The first is a dentist and the second is a taxi driver (or a special hire in Uganda).

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