In this latest article we share practical (or shall we say “advanced thinking”) tips on how you can win more business from your gold mine: existing customers. 

If you are not yet in business, don’t worry; read on, the stuff will work for you soon or you should be including these tips in your marketing strategy.

First a little honesty..... the Free tips we are giving in this article actually cost us a bit of money...

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Andy Bounds won "Britain's Sales Trainer of the Year" award in 2009 and he is the author of the best selling book, "The Jelly Effect". I have attended two of his courses and they are transformational. Below are some of his tips on how to sell more and communicate more effectively.

1. Communication is only effective if it achieves the do, If there is no call to action, customers won’t act. e.g call us now, click this link etc.

2. In writing a proposal, think of two things from the client's pe...
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In American Beauty the 1999 Oscar winning movie featuring Kevin Spacey, one of the characters had a memorable mantra “In order to be successful, one must portray an image of success at all times”. This is true in almost all aspects of doing business.

A doctor dresses and carries on like a doctor, and so is trusted to treat disease.

 A lawyer dresses and carries on like a lawyer and so is trusted to litigate for their client successfully.

Their image and the way they are perceived th...

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Any seasoned sales person will tell you that the average person buys a product or service after 4 objections! Some even say customers only buy after 7 objections!
Let me paraphrase that, the customer will typically buy after you reach out to them between 4 and 7 times. We are going through a global slowdown and therefore customers are increasingly more careful about how they spend. It therefore means you need to reach out to them more than once.Some clever ways include online adverts that "fo...
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Extracted from teleconference call with Chris Cardell, one of the world's leading marketing experts

1. Re-activate Past Leads-People who have expressed interest but not bought
2. Test Direct Mail-Takes you direct to people’s homes and offices
3. Have at least a 7 Step Sales Process –You need on average 7 points of contact with potential customers before a sale is made.
   
4. Follow up enquiries with a telephone call 
5. Establish your customers' needs   What do they want?-Find out their needs and how you can m...

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